THE LEAN IN 8 COMEBACK CHALLENGE
Drop a Dress / Jean Size Before the end of March
WITHOUT giving up family dinners, social events, or living in the gym.
The challenge officially starts January 18th. Spots will fill fast.
CLAIM YOUR SPOT NOW - JUST £247
8lbs Guarantee: 8lbs in 8 weeks or I coach you for free until you do.
Why Most New Year Resolutions Fail By February
Let me guess...
You've tried it all before:
Meal prep Sundays that lasted exactly one Sunday
Gym memberships gathering dust by mid-January
Calorie counting that left you starving, miserable and even more confused with conflicting info
Fitness apps you downloaded with good intentions but never opened after week two
Here's the truth: It's not your fault. You just didn't have the right system.
THIS IS WHAT YOU NEED INSTEAD:
Pillar 1: The Resilient Blueprint
We build a simple, personalised routine that works in real life — even when work runs late or the kids are sick. This creates consistency, confidence, and self‑trust so you stop starting over.
Pillar 2: The Adaptive Eating Method
A flexible, no‑guilt way of eating that helps you drop 1–2 clothing sizes without tracking or restriction. You’ll enjoy meals out, family dinners, and the occasional drink while staying in control.
Pillar 3: The Efficient Training Engine
Time‑efficient, performance‑focused training that builds a body that looks good and feels strong. You’ll gain energy, confidence, and fitness without burning yourself out.
Meet Your Coach: Ian Stedman
Over 8 years, I've coached 400+ busy professionals / parents to completely transform their bodies - without living in the gym or meal prep robots.
Inside Optimised Lean, my clients have:
  • Dropped 2 dress / jean sizes in just 12 weeks
  • Built lean, toned physiques they're proud to show off
  • Broken free from the restrict-binge-repeat cycle forever
No fads. No suffering. Just a proven system that works around YOUR life.
The difference? Personalised coaching that adapts to you - not just another random program collecting dust.
THE LEAN IN 8 COMEBACK
Starts: Sunday 18th January
Here's what makes this different:
Your Fully Customised Fat Loss Blueprint
You'll have a nutrition and training plan built specifically for YOUR schedule, YOUR preferences, YOUR body. No generic meal plans. No workouts you hate.
The OL Coaching App
Track everything in one place:
  • Daily nutrition targets (with MyFitnessPal integration)
  • Custom workouts with video demonstrations
  • Progress photos and measurements
  • Direct messaging with me
Weekly Check-Ins & Plan Adjustments
Your body changes. Your plan changes with it. Every week we refine your approach based on real results - not guesswork.
✓ OL Recipe Library Access
100+ quick recipes including:
  • High volume, low calorie meals
  • 15-minute air fryer recipes
  • Fakeaway favourites
  • Smart alcohol swaps (because you're still allowed to have a life)
✓ The OL Private Community
Connect with other challenge members for accountability, support, and a bit of healthy competition.
Access all group coaching calls / replays
Attend our monthly team training days and events
Why Starting NOW Matters
January 18th is your line in the sand.
Every day you wait is another day of leaving your results to chance:
Feeling uncomfortable in your clothes
Avoiding photos with friends and family
Making excuses about "starting Monday"
Watching others succeed while you stay stuck
The people who join this challenge will make huge strides to their health and fitness goals in 2026.
New body. New confidence. New wardrobe.
Will that be you?
Or will you be sitting here in February, wishing you'd started when you had the chance?
Real Transformations From Real People
Start now for
£247
8-Week Kickstart Challenge
What you get:
  • Fully customised nutrition plan
  • Fully customised training plan
  • OL coaching app access
  • Weekly check-ins and adjustments
  • Recipe library
  • Private community access
  • Direct messaging support via the app
This Offer Expires When The SPACES GO…
Only 5 spots available. I limit my challenges to ensure every client gets the attention they deserve.
First step: Click the link above to sign up. You'll get added to the coaching app to get you started within 48hrs, you'll receive all info on the next steps and a link to book in your personal goal setting call with me.
Frequently Asked Questions
1
Q: What if I can't make every workout?
Life happens. Your plan adapts. Miss a session? We'll adjust. This fits YOUR schedule.
2
Q: Do I need to be in a gym?
No. I can design home workouts, gym workouts, or a hybrid approach.
3
Q: What if I have dietary restrictions?
Vegetarian? Pescatarian? Food allergies? I'll work around everything. The plan is built FOR you.
4
Q: I've failed before. Why will this be different?
Because you'll have daily accountability, weekly adjustments, and a coach who won't let you quit on yourself.
Your Two Choices
Choice 1:
Click the button below and get started right away
Choice 2:
Close this page. Try to figure it out alone. Check back in the next few months when you're still in the same position (or worse).
The difference between the body you have and the body you want is one decision away.
Challenge officially starts: January 18th 2026
Start now and get instant access - Results guaranteed. 8lbs in 8 weeks or I coach you for free until you do.
Limited spots available. Let's Gooo!